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Marketing strategy : planning, implementation, and control /

Jain, Subhash C.

Marketing strategy : planning, implementation, and control / Subhash C. Jain - Australia : cengage learning, 2004. - xvi, 673 p. : ill. : 24 cm.

Includes index

ISBN: 9788131505434 813150543X

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Competition.

LC Class. No.: HF5415.13 / .J35 2004

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Marketing strategy : planning, implementation, and control /