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Entrepreneurial marketing : real stories and survival strategies /

Buskirk, Bruce D.

Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0324158637

Subjects--Topical Terms:
Marketing.
Entrepreneurship.

LC Class. No.: HF5415 / .B87 2004

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Entrepreneurial marketing : real stories and survival strategies /