Marketing that matters : 10 practices to profit your business and change the world /
Conley, Chip.
Marketing that matters : 10 practices to profit your business and change the world / Chip Conley, Eric Friedenwald-Fishman. - 1st ed. - San Francisco, CA : Berrett-Koehler Publishers, c2006. - x, 202 p. : ill. ; 22 cm. - The social venture network series .
Includes bibliographical references and index.
1576753832 (pbk.) 9781576753835 (pbk.) 9781576753835
Social marketing.
Social responsibility of business.
HF5414 / .C66 2006
Marketing that matters : 10 practices to profit your business and change the world / Chip Conley, Eric Friedenwald-Fishman. - 1st ed. - San Francisco, CA : Berrett-Koehler Publishers, c2006. - x, 202 p. : ill. ; 22 cm. - The social venture network series .
Includes bibliographical references and index.
1576753832 (pbk.) 9781576753835 (pbk.) 9781576753835
Social marketing.
Social responsibility of business.
HF5414 / .C66 2006