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Brand warriors : Corporate leaders share their winning strategies /

Brand warriors : Corporate leaders share their winning strategies / edited by Fiona Gilmore - London : Profile Books, 1999. - xiv, 253p. : 20 cm.

Includes index.

ISBN: 1861975929

Subjects--Topical Terms:
Brand name products
Brand name products--Case studies.
Success in business

LC Class. No.: HF5415 / B.73 1999

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Brand warriors : Corporate leaders share their winning strategies /