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The principles and practice of marketing /

Frain, John.

The principles and practice of marketing / John Frain - London : Longman group, 1986. - vii, 514 p. : ill. ; 22 cm.

Includes bibliographical references and index

ISBN: 027302583X

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .F73 1986

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