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Essentials of marketing /

Lancaster, Geoff

Essentials of marketing / Lancaster Geoff, Massingham Lester, and Ruth Ashford - 4th ed. - Berkshire : McGrawHill, 2002. - xi, 549p. : ill. ; 26cm.

Includes bibliographical references and index.

ISBN: 007709860

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .L36 2002

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