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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler & Gary Armstrong. - 14th ed. - New York : Pearson, 2012. - 136p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 027375243X 9780273752431

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K68 2012

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