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Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee - 7th ed. - New Delhi : Dorling Kindersley (Pearson), 2011. - xxi, 683 p. : ill. ; 28 cm.

Includes index.

ISBN: 9788131759394

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L68 2011

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Services marketing : people, technology, strategy /