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Consumer behavior: Science and practice/

Kardes, Frank.

Consumer behavior: Science and practice/ Frank Kardes,Thomas W. Cline & Maria L. Cronley - Andover: Cengage learning, 2011. - xx, 459 p.: ill. 26 cm.

Includes bibliographical references and index

ISBN: 9788131516829 8131516822

Subjects--Topical Terms:
Consumers behavior
Marketing research

LC Class. No.: HF5415.3 / K37 2011

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Consumer behavior: Science and practice/