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Advertising /

Jefkins, Frank

Advertising / Frank Jefkins, revised and edited by Daniel Yadin - 4th ed. - Harlow, England : Pearson Education, 2000. - xxi, 394 p. : ill. ; 24 cm. - Business framework series .

Includes bibliographical references and index

ISBN: 0273634356

LCCN: 86114041

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .J43 2000

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