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Success in advertising and promotion /

Milner, Don

Success in advertising and promotion / Don Milner - London : John Murray, 1995 - xiii, 322 p. : ill. ; 25 cm. - Success study books .

Includes bibliographical references and index

ISBN: 0719553717

Subjects--Topical Terms:
Sales promotion
Advertising

LC Class. No.: HF5821 / .M55 1995

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Success in advertising and promotion /