What's in a name? : advertising and the concept of brands /
Jones, John Philip.
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater. - 2nd ed. - New Delhi : Prentice-Hall of India, 2003. - xxiii, 308 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8120324471
2002030890
GBA2-U4242
Advertising.
Brand name products.
HF5823 / .J66 2003
What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater. - 2nd ed. - New Delhi : Prentice-Hall of India, 2003. - xxiii, 308 p. : ill. ; 23 cm.
Includes bibliographical references and index.
8120324471
2002030890
GBA2-U4242
Advertising.
Brand name products.
HF5823 / .J66 2003