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Advertising principles and practice /

Gupta, Ruchi

Advertising principles and practice / Ruchi Gupta - New Delhi : S. Chand & Company, 2012. - xi, 402 p. : ill. ; 25 cm.

Includes bibliographical references

ISBN: 812194001X

LCCN: 2002030890

Nat. Bib. No.: GBA2-U4242

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .G87 2012

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