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Fundamentals of marketing

Stanton, William J. 1919-

Fundamentals of marketing William J. Stanton - 6th ed - New York London McGraw-Hill c1981 - xvii,604p ill(some col.) 25cm - McGraw-Hill series in marketing .

Previous ed.: 1978

Includes index

ISBN: 0070608911

LCCN: 80020113

Nat. Bib. No.: B8112054

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

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Fundamentals of marketing