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Brand management : the Indian context /

Moorthi, Y.L.R.

Brand management : the Indian context / Y.L.R. Moorthi - New Delhi : Vikas Publishing, 2003. - xi, 171 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 8125914277

LCCN: 2008003326

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / M66 2003

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Brand management : the Indian context /