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Marketing, an integrated approach /

McDaniel, Carl D.

Marketing, an integrated approach / Carl McDaniel, Jr. - New York : Harper & Row, c1979. - xiv, 544 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0060443553 9780060443559

LCCN: 78023830

Subjects--Topical Terms:
Marketing--United States.
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / .M3

Dewey Class. No.: 658.8/00973

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Marketing, an integrated approach /