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Financial aspects of marketing

Ward, Keith.

Financial aspects of marketing - Published on behalf of the Institute of Marketing [by] Heinemann Professional 1989 - xii,434p pbk - The Marketing series .

ISBN: 0434922048 0434922218 v correct

Nat. Bib. No.: b8918827

Nat. Bib. Agency Control No.: 100=NOTNAL

Subjects--Topical Terms:
Marketing--Management--Finance.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.1/55

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Financial aspects of marketing