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The power of corporate communication : crafting the voice and image of your business /

Paul Argenti

The power of corporate communication : crafting the voice and image of your business / - 1st ed. - New York : Academic Internet Publishers( AIPI ) c2007 - vii, 294 p. : ill. ; 25 cm.

Includes bibliographical references (p. 267-282) and index.

ISBN: 0071379495

LCCN: 2002003744

Subjects--Topical Terms:
Communication in management.
Corporations--Public relations.
Communication in organizations.

LC Class. No.: HD30.3 / .P69 2007

Dewey Class. No.: 658.4/5

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The power of corporate communication : crafting the voice and image of your business /