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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst. - 2nd ed. - London : Heinemann, 1984 - vii, 239 p. : ill. ; 24 cm.

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

ISBN: 0434923311 (pbk.) : £7.95 9780434923311

LCCN: 85172284

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W5476 1985

Dewey Class. No.: 658.8

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