Offensive marketing, or, How to make your competitors followers, (Record no. 1462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068cam a2200337 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3137548 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260922061639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 721011s1972 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 72190736 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | B72-16098 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 030493772X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 3137548 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KSG |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D347 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davidson, J. H. |
| Fuller form of name | (J. Hugh), |
| Dates associated with a name | 1935- |
| 245 10 - TITLE STATEMENT | |
| Title | Offensive marketing, or, How to make your competitors followers, |
| Statement of responsibility, etc. | [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Offensive marketing |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | How to make your competitors followers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, |
| Name of publisher, distributor, etc. | Cassell, |
| Date of publication, distribution, etc. | 1972. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 308 p. |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kenya School of Government - Nairobi | Kenya School of Government - Nairobi | 16/08/2019 | HF5415 .D347 1972 | NRB34982 | 08/01/2026 | 16/04/2023 | General Books |