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Services marketing : new insights from consumers and managers / by Eric Langeard ... [et al.].

Contributor(s): Material type: TextTextSeries: Report (Marketing Science Institute) ; no. 81-104.Publication details: Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, c1981.Description: ix, 180 p. : ill. ; 28 cmSubject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.122 .S47 1981
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Item type Current library Call number Status Barcode
General Books General Books Kenya School of Government - Matuga HF5415.122 .S47 1981 (Browse shelf(Opens below)) Available MAT2006-2888

Bibliography: p. 177-178.

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