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Marketing management : analysis, planning, and control / Philip Kotler.

By: Material type: TextTextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984.Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0135579279
  • 9780135579275
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .K64 1984
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Holdings
Item type Current library Call number Status Barcode
General Books General Books Kenya School of Government - Nairobi HF5415.1 .K68 1984 (Browse shelf(Opens below)) Available NRB47273
General Books General Books Kenya School of Government - Nairobi HF5415.1 .K68 1984 (Browse shelf(Opens below)) Available NRB42288

Includes bibliographical references and indexes.

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