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Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

By: Contributor(s): Material type: TextTextPublisher: Cambridge : Cambridge University Press, 2013Description: xvi, 529 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781107014961 (hardback)
  • 9781107649224 (paperback)
Subject(s): DDC classification:
  • 658.8/12 23
LOC classification:
  • HF5415.5 .P395 2013
Other classification:
  • BUS058000
Online resources: Summary: "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Barcode
General Books General Books Kenya School of Government - Embu HF5415.5 .P395 2013 (Browse shelf(Opens below)) 1 Available EMB10762

Includes bibliographical references and index.

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.

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