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Marketing : theory and practice / edited by Michael J. Baker.

Contributor(s): Material type: TextTextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, 1976.Description: Vii, 177 p. : ill. ; 23 cmISBN:
  • 0333198204 :
  • 0333198212
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415 .M3232 1976
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