Walsh, L. S.

International marketing / L. S. Walsh. - 3rd ed. - London : Pitman, 1993. - viii, 296p. : ill. ; 22 cm. - The M & E handbook series .

Includes index.

Bibliography: p. 284-285.

0712109811


Export marketing.
Export marketing--Case studies.

HF1009.5 / .W35 1993