TY - BOOK AU - Walsh,L.S. TI - International marketing T2 - The M & E handbook series SN - 0712109811 AV - HF1009.5 .W35 1993 PY - 1993/// CY - London PB - Pitman KW - Export marketing KW - Case studies N1 - Includes index; Bibliography: p. 284-285 ER -