Jain, Subhash C. <br/><br/>
Marketing strategy :  planning, implementation, and control / 
Subhash C. Jain 
 - Australia :  cengage learning,  2004. 
 - xvi,  673 p. :  ill. :  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131505434 813150543X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J35 2004