TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing strategy: planning, implementation, and control 
SN  - 9788131505434
AV  - HF5415.13 .J35 2004
PY  - 2004///
CY  - Australia
PB  - cengage learning
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
N1  - Includes index
ER  -