Buskirk, Bruce D. <br/><br/>
Entrepreneurial marketing :  real stories and survival strategies / 
Bruce Buskirk, Molly Lavik. 
 - Mason, Ohio :  Thomson, South-Western,  c2004. 
 - xlii, 245 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324158637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B87 2004