Jobber, David <br/><br/>
The principles and practice of marketing / 
David Jobber 
 - London:  McGraw-Hill publishing company,  2001. 
 - xxii, 823 p.:  ill. (Col.);  27 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0077096134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .J53 2001