Kotler, Philip. <br/><br/>
Principles of marketing:  an introduction/ 
Philip Kotler & Gary Armstrong. 
 - 4th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1997. 
 - xxix, 585 p. :  ill. (col.) ;  26 cm. 
<br/><br/> "international edition" 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 1997