TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing: an introduction
SN  - 0132631202
AV  - HF5415 .K68 1997
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - "international edition"; Includes bibliographical references and indexes
ER  -