Lancaster, Geoff <br/><br/>
Essentials of marketing / 
Lancaster Geoff, Massingham Lester, and Ruth Ashford  
 - 4th ed. 
 - Berkshire :  McGrawHill,  2002. 
 - xi, 549p. :  ill. ;  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007709860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L36 2002