TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 027375243X
AV  - HF5415 .K68 2012
PY  - 2012///
CY  - New York
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -