Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton & Charles Futrell 
 - 8th ed. 
 - New York :  McGraw-Hill,  1987. 
 - xx, 666p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071003045 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S73 1987