TY  - BOOK
AU  - Stanton,William J.
AU  - Futrell, Charles
TI  - Fundamentals of marketing
SN  - 0071003045
AV  - HF5415 .S73 1987
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -