Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee 
 - 7th ed. 
 - New Delhi :  Dorling Kindersley (Pearson),  2011. 
 - xxi,  683 p. :  ill. ;  28 cm. 
<br/><br/>  Includes index. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L68 2011