Rudani, R.B. <br/><br/>
Basics of marketing management :  Theory and practice / 
R.B. Rudani 
 - New Delhi :  S.Chand & Company Ltd.,  2012. 
 - xvi,  471 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>8121931681 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R83 2012