TY  - BOOK
AU  - Rudani, R.B.
TI  - Basics of marketing management: Theory and practice 
SN  - 8121931681
AV  - HF5415.13 .R83 2012
PY  - 2012///
CY  - New Delhi
PB  - S.Chand & Company Ltd.
KW  -  Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -