Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 2nd  ed. 
 - Upper saddle river, New Jersey :  Printice-Hall,  1996. 
 - xxxiii, 890 p. :  ill. ;  26 cm. 
<br/><br/>  Includes index 
<br/><br/><label>ISBN: </label>0132428016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35 1996