Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker V. kumar & George S. Day. 
 - 9th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2007. 
 - xvii, 774 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788126517916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A25 2007