TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar, V
AU  - Day, George S.
TI  - Marketing research
SN  - 9788126517916
AV  - HF5415.2 .A25 2007
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes index
ER  -