TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
TI  - Handbook of relationship marketing
SN  - 8178291045
AV  - HF5415.55 .H36 2000
PY  - 2000///
CY  - New Delhi
PB  - Response Books
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -