Hoyer, Wayne D. <br/><br/>
Consumer behavior :  a marketer's tool / 
Wayne D. Hoyer, Deborah J. MacInnis 
 - India ed. 
 - New Delhi :  Cengage Learning India Private,  2010 
 - xix, 634 :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131512838 8131512835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H69 2010