TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior: a marketer's tool 
SN  - 9788131512838
AV  - HF5415.32 .H69 2010
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning India Private
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -