Jefkins, Frank  <br/><br/>
Advertising / 
Frank Jefkins, revised and edited by Daniel Yadin 
 - 4th ed. 
 - Harlow, England :  Pearson Education,  2000. 
 - xxi, 394 p. :  ill. ;  24 cm. 
 - Business framework series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273634356 
<br/><br/><label>LCCN: </label>86114041  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J43 2000