TY  - BOOK
AU  - Jefkins,Frank
AU  - Yadin, Daniel
TI  - Advertising
T2  - Business framework series
SN  - 0273634356
AV  - HF5823 .J43 2000
PY  - 2000///
CY  - Harlow, England
PB  - Pearson Education
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -