TY  - BOOK
AU  - Milner, Don
TI  -  Success in advertising and promotion
T2  - Success study books
SN  - 0719553717
AV  - HF5821 .M55 1995
PY  - 1995///
CY  - London
PB  - John Murray
KW  - Sales promotion
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -