Jones, John Philip. <br/><br/>
What's in a name? :  advertising and the concept of brands / 
John Philip Jones and Jan S. Slater. 
 - 2nd ed. 
 - New Delhi :  Prentice-Hall of India,  2003. 
 - xxiii, 308 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120324471 
<br/><br/><label>LCCN: </label>2002030890 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-U4242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J66 2003