Gupta, Ruchi <br/><br/>
Advertising principles and practice / 
Ruchi Gupta 
 - New Delhi :  S. Chand & Company,  2012. 
 - xi, 402 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>812194001X 
<br/><br/><label>LCCN: </label>2002030890 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-U4242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .G87 2012